digital 2020-25

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. diploma-in-digital-marketing

Bigger budgets, increased pay, and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.

Debating over whether to change career direction or what to study next? You might want to discover the 7 big digital marketing benefits first. They’re good, we promise.

But first, let’s look at what digital marketing is and what skills are in demand!

What is digital marketing?

In some ways, digital marketing is not that different from traditional marketing: you’ve got a product that you need to sell, and looking to ways to engage with customers to build brand awareness and eventually ‘close’ a sale. 

Digital marketing encompasses more roles and skills than ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating and exciting.

What types of digital marketing jobs are there and what topic areas would they cover?

There are a wide range of digital marketing jobs out there meaning there are a huge variety of career options.

• Video/audio production
• Interactive technology (such as AI)
• Mobile marketing
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social media
• E-commerce
• Email marketing
• Marketing automation
• Content management and curation
• Web development
• Web design
• Copywriting and editing
• Analytics
• Business/marketing strategy

To kickstart or advance your career it’s a good idea to think about getting training in at least one or two specialty areas unless you’re in or gunning for management, in which case you’ll probably need to know quite a bit about them all.